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627 South Earl Ave.
Lafayette, IN 47904

Monday - Friday 8 a.m. to 4:30 p.m.

Variable Data Printing

It's time to get personal. Speak directly to your audience and reach your customers more effectively by personalizing your marketing materials. With variable data printing, you can harness the power of personalization and incorporate specific information within each marketing piece, making your communications more relevant and targeted. With our advanced variable data software we can make the most complex data merges done with ease.

What is Variable Data Printing:

Variable data printing is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file.

Recent studies show that a majority 86% of shoppers report that personalized marketing impacts the likelihood of them making a purchase. Furthermore, 75% of consumers report being more likely to make a purchase from a retailer that recognizes them at the individual-level and can make recommendations based on purchase history.

Benefits of Variable Data Printing:

  • Deliver Value
    Unlike mass marketing communications, VDP enables marketers to develop stronger relationships with customers by delivering more personalized messages that are in-line with their actual needs.

  • Increase ROI
    With the average prospect getting bombarded with hundreds – sometimes thousands – of emails, personalized communications can drastically improve response rates and overall campaign results.

  • Decrease Costs
    By sending targeted direct mail pieces to a more narrow audience, marketers can eliminate the expense of mailing to prospects that are least likely to be  interested in your offer, determined by past purchase history and behavior.